Tuesday, August 26, 2014

Frequency of Posting

The amount of times you post on Twitter could potentially mean destruction to your account. It is not beneficial to tweet numerous times a day. Information is shared immediately on Twitter because the tweets are posted in live time. On Twitter you are able to post more frequently because the feed is constantly moving. About three to five daily tweets tends to find the right engagement most businesses are looking for. However, stats have shown that engagement has been found to decrease after the third tweet.


To make sure your account is benefiting your company and others, keep the tweets prompt and timely. A great time to tweet would be during a break when you know people will be updating on their social media platforms. Do not tweet late at night and try to refrain from tweeting important content over the weekend because your information will be lost in the news feed. Make sure you spread out content throughout the day because if users see the same brand consecutively, they will only read the first post. Yet, frequency depends on the variables, audience, purpose and objectives that are popular at that moment. You have to be able to adapt to the changes you see if you are getting no response back. Test out your tweets and see what works best for your business.  


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